Public Service Announcement & Media Timeline

Public Service Announcement

Wanting to get a jumpstart on spring-time activities? Mississippi State University’s Sports Administration program is offering an opportunity to enjoy a healthy day of recreation with a tennis tournament and a 5K run on April 1, 2006. Benefits from the two events will go toward two worthy causes – The Boys and Girls Club of Starkville and Special Olympics. For more information contact Robert Zullo at 662-325-9281 or log on to http://www.kinesiology.msstate.edu/ for more information regarding the events.

Media Time Line

March

n Locate the different mediums to be used for the event.

n Get in contact with media personnel about deadlines and ad deadlines.

n Use PSA and other forms of free media publicity (MSU-TV, Northland Cable TV, local radio stations).

n Send out press releases two weeks prior to event – closer to the registration deadline.

n Send out press releases in the days prior to the event.