Wednesday, February 22, 2006

Public Service Announcement & Media Timeline

Public Service Announcement

Wanting to get a jumpstart on spring-time activities? Mississippi State University’s Sports Administration program is offering an opportunity to enjoy a healthy day of recreation with a tennis tournament and a 5K run on April 1, 2006. Benefits from the two events will go toward two worthy causes – The Boys and Girls Club of Starkville and Special Olympics. For more information contact Robert Zullo at 662-325-9281 or log on to http://www.kinesiology.msstate.edu/ for more information regarding the events.

Media Time Line

March

n Locate the different mediums to be used for the event.

n Get in contact with media personnel about deadlines and ad deadlines.

n Use PSA and other forms of free media publicity (MSU-TV, Northland Cable TV, local radio stations).

n Send out press releases two weeks prior to event – closer to the registration deadline.

n Send out press releases in the days prior to the event.

Richard Williams Quotes

Richard Williams

“The expectations going into the season were high. We were ranked top-15 in the preseason. We had been to the Sweet Sixteen the year before, but some people forget that we lost three starters off that team. We had to get three new starters into the line up. Russell Walters and Marcus Bullard were on the team, but they were not full time starters. I remember that we won a lot of games early in the non-conference play. We lost to Arkansas-Little Rock on a last second shot. That Little Rock team had Derrick Fischer, who is now in the NBA, on that team. We weren’t playing well at that time and there were a lot of things that we needed to work on. When we lost to Kentucky at home, I think the players realized that what the coaches had been telling them were true that we needed to defend better and execute as a team. We went through a stretch there where we lost a couple of conference games after that lost to Kentucky. I think once Dontae (Jones) and Russell (Walters) figured out what their roles were, we became a much better team."

“I think coaches can say our goal is the national championship or our goal is to get to the Final Four, but for a program like Mississippi State that had never been there, they had only been to the NCAA Tournament a couple of times before that. To say that’s a goal is ok, but it’s somewhat of a stretch. You can have that as a goal, but is it a realistic goal. It’s realistic for Duke, Connecticut and North Carolina, the teams that do it on a consistent basis. We knew we were going to be good, we just didn’t know how good.”

“Just listening to the fans once it was all over, I think it was certainly something that made Mississippi State people proud and most of the state of Mississippi proud. For me personally, a guy that had been a Mississippi State fan since I was a kid and gets the chance to coach at my school and take my school to the Final Four was a very special meaning.”

1995 squad

“Just because you make it to the Sweet Sixteen one year doesn’t mean you can do better next year because it’s a different team, the match ups are different in the tournament. There are many times that good teams don’t make the Final Four because they match up with an opponent that may be a bad match up for them. Going to the Sweet Sixteen the year before, with the players we had returning in particular Darryl Wilson and Erick Dampier, if we could get consistent play from some of the new guys them we knew we could be good again. We certainly felt like we had a chance to return to the Sweet Sixteen depending on the matchups."

The early Championships

“I tend to think that was the team that set the tone for everything that has happened with Mississippi State basketball since that time. If you look at the history of the program before the 1991 season, they had been to one NCAA Tournament in 1963. They had played in the NIT in 1978 and had not been back to post season play till 1991. We had not won any SEC Championship of any kind since 1963, so I think winning the SEC Championship and getting to the NCAA Tournament in 1991made people realize that the Mississippi State program had reached a point where it was a legitimate program. We went to the NIT the previous year in 1990. I think that was the group of guys – Cameron Burns, Greg Carter, Carl Nichols, Todd Merritt that set the stage for the program because after 28 years of not winning a championship, we realized that we could do this. That was the team that I think set the standards.”

Special players

“The one I keep in contact with the most is Russell Walters and that is kind of a surprise because Russell and I butted heads so much when he played for me. I was a hard-headed coach and he was a hard-headed player and we had our differences, but now we are very close. Russell (Walters) is now in coaching and that has led us to become really close. He calls all the time for advice and just to talk. He has indicated to me that he understands much better what I went through as a coach and some of the decisions I made as a coach. He didn’t understand the decisions then, but now he does in the position that he is in.”

“I went to Italy last fall to spend nine days with Darryl Wilson and Tyrone Washington. Mario Austin was also over there as well, so I got to see him play. I enjoyed that time while I was over there.”

The Final Four experience

“When you go through it the first time, I didn’t exactly know what an impact it would have on our university and our state. The coaches are so busy planning for the next opponent and trying to get the team to play that next game that we didn’t understand the magnitude of it all, but we knew it was a big deal. The surprising thing for me was the amount of media attention focused on Starkville, Miss. and Mississippi State University along with the players and coaches. In Starkville, it’s not typical to have that kind of media focus.”

On Mississippi on the caps

“That was in direct response to questions. That’s what happens in the media; the questions are never printed, so all the people see is the responses to those questions. I think all the media wanted us to say that we weren’t respected. I think that’s the story the media wanted to write. The players and coaches that we competed against respected our program. It (the Mississippi on the caps) was a slap in the face to our university and to our team."

On the mayhem at the airport when the team arrived home

“That was a different experience. That’s one of the times where we started to think this is a pretty big deal. When the students started rocking the bus, I said it was time to get out of here. We left Tyrone Washington and Rick Stansbury at the airport, if they were not on the bus they had to find their own way home. It was an exciting time and everyone wanted to be apart of the experience.”

"T.J. Honore was one of the most under-rated players that I have ever coached. Marcus Grant was a great college basketball player and did well overseas in professional basketball."

On getting back to the Final Four

"It’s not easy for sure, if it was every school would do it occasionally. There have been some great teams and coaches that have never been to the Final Four, so it’s not easy. I think now that teams are so closely matched that you don’t have a dominant team anymore. You have to have players to start with and you have to coach those players, along with some luck in the draw. There are so many factors that go into making it there.”

Wednesday, February 15, 2006

Feature Story Outline

Ten Year Anniversary of Mississippi State’s trip to the Final Four in 1996

I. Lead

a. If you bleed Maroon and White then you remember 1996 very well, just like it was yesterday, but this year marks the 10 year anniversary of Mississippi State’s incredible run to the Final Four.

II. Interview possibilities

Richard Williams – former head coach

Larry Templeton – Athletic Director

Jack Cristil & Jim Ellis – Radio Crew

Rick Stansbury – current head coach and assistant on that staff

III. MSU’s NCAA Tournament history

How it is very tough reaching the final four, State has been to the NCAA Tournament four times since then and has not made it past the 2nd round.

Wednesday, February 08, 2006

Possibble Feature Story ideas

Idea #1

This year marks the 10 year anniversary of the 1996 Final Four for Mississippi State Basketball. There are many angles in which I could take, but I talked with David Rosinski, who handles media relations for men's basketball and he would like to use the story for the fan magazine that is given out at the games. It will run in the March 4th edition for the Alabama game. There have been stories already done about 'Where are they now?' I'm leaning toward doing something on Richard Williams, the coach of the team.

Idea #2
MSU women's tennis coach treats her program like a family atmosphere, especially since most of her players are from far away places .

FOR IMMEDIATE RELEASE – February 3, 2006
MISSISSIPPI STATE UNIVERSITY – Athletic Media Relations
Contact: Tony Schmidt (662) 325-0968, (662) 312-4251

KENTUCKY EXTANDS STATE’S LOSING SKID TO SEVEN GAMES WITH 88-61 WIN

STARKVILLE, Miss. Kentucky connected on 13 three-pointers to extend Mississippi State’s losing skid to seven consecutive games with an 88-61 win Wednesday night at Humphrey Coliseum on the MSU campus.

The visiting Wildcats scored the games first eight points, but MState responded with eight straight points of its own to even the score for the first and final time. UK went on a 15-8 scoring stretch over a four minute stretch to push the lead back out to nine points. State sliced the margin to within four points at 30-26 with 2:43 remaining in the opening half, but trailed going into the halftime break at 38-29.

UK connected on eight of its 13 treys in the first 20 minutes with Patrick Sparks –‘sparking’ the Wildcat assault. He connected on three treys from behind the arc, while Rondo Rajon also hit three. Sparks finished with a season-high 25 points.

“When you go on the road and shoot 13-of-25 from the three-point line, I don’t know if anyone will beat you, said MSU head coach Rick Stansbury. “That was the difference in the ballgame right there (three-point shooting).”

Opening the final half, UK extended the lead to double figures one minute deep into the final stanza 42-29. MSU got within three points with 16:36 to play after the Bulldogs out-scored UK 9-0 but could get not over the hump against the Wildcats. The Blue and White pushed its advantage back out to double figures midway through the final half to take the commanding lead at 68-52 with 8:48 left in the game.

State sophomore Charles Rhodes recorded his second career double-double with 21 points and 11 rebounds to lead all MSU scorers. Jamall Edmondson and Jamont Gordon each contributed 15 points. Edmondson was 5-of-12 from three-point land in the losing cause.

“They went 13 for 25 tonight; with a team shooting like that they can beat anyody,” said MSU forward Charles Rhodes.

State returns to the court Saturday, Feb. 4 hosting SEC West foe Auburn in a 6 p.m. contest at Humphrey Coliseum. The game will be televised regionally by Fox Sports Net South as part of the SEC Saturday Night package.

- www.mstateathletics.com -

Sportsmanship Essay

Being from the Southeastern part of the United States and in particular around the Southeastern Conference, I have seen the many sides of sportsmanship in all sports in the highly-competitive SEC. The 12 institutions as well as the many fans that follow their respective schools take competition in the league very serious. Saturday’s during the fall are as important as attending church on Sundays. Many who follow intercollegiate athletics, football in particular believe that there is two seasons every year – the actual football season itself and the battles in the recruiting wars in the winter months. Sportsmanship usually takes a back seat during recruiting season especially with the fans. Fans want to know who is recruiting who and who is going where and the most important aspect of a recruit to a fan – the number of stars placed by the high school prospect from recruiting internet sites. The question is why rank an incoming recruiting class that has not even stepped foot in a college classroom? Recruiting has led to many scandals that have tarnished intercollegiate athletics. Although there has been some reform in the area of recruiting, I do not believe that you can get everyone on the same page in the recruiting manuals.